Corporate

About Us

A pioneer in children's and baby apparel with a human- and nature-friendly production philosophy since 1970.

Founded

1970

Employees

51+

Facility Area

19.000

Export

36+ countries

Company Profile

55 Years of Manufacturing Experience

The journey that began in 1970 as a small shop in Istanbul by Hasan Lütfi Kullelioğlu has transformed into a deep-rooted manufacturing legacy spanning three generations. Zeynep Giyim is one of Turkey's leading manufacturers of children's, baby and women's apparel, combining decades of experience with a modern production approach.

Archive photograph from the opening of the first Zeynep store in Istanbul during the 1970s
Archive · 1970s A frame from the opening of the first Zeynep store in Istanbul — the day a three-generation manufacturing legacy began.

The foundations laid by Hasan Lütfi Kullelioğlu in Güneşli, Istanbul grew through the 1980s with the decision to specialise in children's apparel; in the 1990s, initial export agreements opened doors to Europe and the Middle East. The portfolio expanded with the launch of Zeyland, Mininio, Zeyland Homewear and Artpackage; in the 2010s the company was repositioned around sustainability with BCI, GOTS and OEKO-TEX certifications. Today we are a multi-channel manufacturer exporting to 36+ countries and streamlining cross-border wholesale through our digital B2B platform.

From design and R&D to sample development, and from production to quality control, every process is managed in-house. This end-to-end journey from raw fabric to finished product is carried out in compliance with OEKO-TEX 100 Class 1, GOTS and SEDEX standards, with full respect for people and the environment. Our sustainability claims are verified through third-party audit reports; our SEDEX/SMETA audit is renewed annually by Bureau Veritas.

With a monthly capacity of 89,000 garments at our Istanbul confection facilities, we offer domestic and international brands private label manufacturing, white label and wholesale production services. Our 51+ full-time employees operate a vertically integrated workflow across 19,000 m² of covered production space — from sample development to finished product, every stage runs under a single roof.

Our brand portfolio covers four distinct segments: Zeyland (premium children's apparel, ages 0-14), Mininio (baby apparel, ages 0-4), Zeyland Homewear (women's loungewear and pyjamas) and Artpackage (art collection). Each brand is designed around the expectations of its own target audience.

Our digital-transformation investments globalised the sales channel through the Zeynep Textile Wholesale B2B mobile app for iOS and Android. Wholesale buyers access real-time inventory, seasonal collections and tailored price lists directly in-app. The platform streamlines communication with buyers across Russia/CIS, the Middle East, Europe and North Africa, reducing reliance on traditional showroom visits.

Our Mission

Manufacturing excellence
rebuilt every day.

  • 01 Continuous new model and pattern design
  • 02 High-quality, standards-compliant production
  • 03 Skilled and expert workforce
  • 04 Team spirit and collaboration culture
  • 05 Environmentally and socially responsible production
  • 06 Closely following technological advancements
Our Vision

Industry leader,
manufacturer of the future.

To always be the pioneer of our industry and produce quality goods using the most current technologies with a philosophy respectful of nature and people.

Core Values

Quality Reliability Innovation Sustainability Transparency Customer Focus

Our Brand Family

One house, four brands

Zeyland

Zeyland Kids Apparel · 0–14

Mininio

Mininio Baby Apparel · 0–4

Zeyland Homewear

Zeyland Homewear Women's Loungewear

Artpackage

Artpackage Trend Collection

Zeynep Giyim

Our retail partners can source both premium and value segments from a single manufacturer.

Production Infrastructure

Our Capacity

Garment Capacity

89,000 pcs/mo

Istanbul facilities

Brand Family

4 brands

Children, baby, women

Digital B2B

iOS + Android

Wholesale mobile app

Editorial & Expertise

The Team Behind Our Sector Content

Our blog and guide content is produced by the Zeynep Textiles Production & Supply Editorial, with technical feedback from our experts on the production floor. Each article brings together industry data, up-to-date certification status and hands-on field experience.

Content Editor

Zeynep Textiles Editorial

Production & Supply Guides

Produces guide content on children's and baby apparel manufacturing, private/white label processes, MOQ policies and EU export regulations.

Technical Advisor

Production Planning Team

Quality & Certification

The planning team that manages OEKO-TEX, GOTS and SEDEX audits provides technical validation for blog content on certifications, AQL standards and sampling flow.

Field Input

Istanbul Güneşli Factory

Confection & Quality

Daily production data, lead-time measurements and supply chain insights come directly from our Güneşli facility; all numerical claims in our articles are verified against this source.

Content is also revised after initial publication in line with certification renewals, capacity changes and regulatory updates.

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Learn more about our production capacity and services.

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